Three terms, overlapping foundations
SEO helps search engines discover and understand your pages. AEO focuses on content that answers specific questions clearly. GEO considers how generative search systems discover, interpret and reference information. These are related disciplines, not three independent shortcuts to visibility.
Build useful, attributable answers
Explain what you do, who it is for and where it applies. Answer questions using concrete details, limitations and accurate sources. Keep business information consistent, identify authors when appropriate and update content when the underlying facts change.
Structure supports understanding
Semantic HTML, descriptive page titles, internal links and appropriate structured data can help systems interpret content. Structured data must match the visible page. It cannot manufacture authority or guarantee inclusion in an answer.
Measure business value
Track relevant search traffic, qualified enquiries and conversions alongside visibility. AI-generated answers vary across systems and change over time. No responsible partner can guarantee rankings, citations or recommendations; focus on measurable improvements and useful information.
Put the thinking into practice.
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